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Communication
A new packaging design for a new brand...
The Dimancheville is marketed with a more modern logo and a colourful and very distinct packaging. This design targets the national and export market, which expect well identified products.
La Méréville confirms its "regional" positioning with packaging that conveys tradition and authenticity. Its reassuring and homely appearance positions the brand in large retailing. The target is consumers who go for taste.
The Dimancheville is marketed with a more modern logo and a colourful and very distinct packaging. This design targets the national and export market, which expect well identified products.
La Méréville confirms its "regional" positioning with packaging that conveys tradition and authenticity. Its reassuring and homely appearance positions the brand in large retailing. The target is consumers who go for taste.
